100 Top Quotes by Simon Sinek

Simon Sinek quotes

Searching for the best of the best Simon Sinek Quotes? Then look no further, for Success Owl has it

When I was learning about Simon and his work I couldn’t help but feel inspired by his mission and the way he thinks, so I’ve put together a collection of the 100 top Simon Sinek quotes that would help inspire you too.

If you like them then make sure you share this post with your friends and family.

Who is Simon Sinek?

Simon Sinek is a popular and charismatic author and motivational speaker known for his sharp intellect and no-nonsense approach to cutting through the noise and giving the straight goods on leadership, inspiration and the power of purpose.

Simon Sinek is an author, public speaker and consultant with a unique and innovative view of business that inspires growth by putting people first.

The author of three bestselling books, Sinek’s talk “How great leaders inspire action” is the third most popular TED talk of all time, while some of the world’s biggest organizations, including Disney, Microsoft, Pfizer and the US military, have all sought his advice.

Simon Sinek in an internationally recognized author, speaker, and business consultant. His TED Talk How Great Leaders Inspire Action is listed as the third most popular presentation of all time. He has gone on to write four best-selling books including his most recent Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team.

Simon Sinek has even made an appearance on the #askgaryvee show. His advice & insight has inspired millions of people to improve their lives and businesses.

He’s the author of 4 books including the bestseller Start With Why: How Great Leaders Inspire Everyone to Take Action.

Here are some of Simon Sinek Quotes

“Value is not determined by those who set the price. Value is determined by those who choose to pay it.” 

Simon Sinek

“We must all try to empathise before we criticise. Ask someone what’s wrong before telling them they are wrong.” 

Simon Sinek

“Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.” 

Simon Sinek

“Don’t show up to prove. Show up to improve.” 

Simon Sinek

“We can teach only if we are willing to learn.” 

 Simon Sinek

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“Inspire people to do the things that inspire them and, together, we can change our world.” 

 Simon Sinek

“Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.” 

Simon Sinek

“I don’t care about convincing the people who think I’m naive or an idiot. I’m interested in how do I inspire the people who are open-minded that there’s a different way of seeing the world.” 

 Simon Sinek

“To succeed takes more than the desire to win. It also takes the acceptance that we could fail.” 

Simon Sinek

“Don’t freak yourself out by what other people have. They don’t have what you’ve got.” 

 Simon Sinek

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“Profit isn’t a purpose, it’s a result. To have purpose means the things we do are of real value to others.” 

Simon Sinek

“Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.” 

 Simon Sinek

 “Most organisations only focus on WHAT they do and HOW they do it – tactics and strategies – and they aren’t even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organisation, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways – increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.” 

Simon Sinek

“Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.” 

Simon Sinek

“Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.” 

Simon Sinek

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“What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” 

 Simon Sinek

“When we point to obstacles we inhibit progress. When we offer solutions we advance.” 

 Simon Sinek

“We should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.” 

Simon Sinek

“Words may inspire, but only ACTION creates change. Most of us live our lives by accident – we live life as it happens. Fulfilment comes when we live our lives on purpose.” 

Simon Sinek

“Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.” 

 Simon Sinek

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“Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.” 

Simon Sinek

“If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you’ll need their help. And two, because it’s a sign you respect people, which all great leaders do.” 

Simon Sinek

“No matter when or where, always bring your ‘A’ game, because you never know when it will open doors for you.” 

Simon Sinek

“Though we may have desires or bold goals, for whatever reason, most of us don’t think we can achieve something beyond what we’re qualified to achieve. Why, I ask, do we let reality interfere with our dreams?” 

Simon Sinek

“Some would argue that you’re as successful as the company you keep. Certainly there is a connection between our friends and who we are.” 

Simon Sinek

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“To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world.” 

Simon Sinek

“Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.” 

Simon Sinek

“I’d rather play in the major leagues and have some bad games than play consistently good ball in the minors.” 

Simon Sinek


“Champions are not the ones who always win races – champions are the ones who get out there and try. And try harder the next time. And even harder the next time. ‘Champion’ is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.”

Simon Sinek

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“I find, when you’re an optimist, life has a funny way of looking after you.” 

Simon Sinek

 “Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound.” 

Simon Sinek

“It’s important to slow down, every now and then, for no other reason than to call someone to say ‘Hi.’ It doesn’t have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.”

 Simon Sinek

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.”

 Simon Sinek

 “More information is always better than less. When people know the reason things are happening, even if it’s bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.” 

Simon Sinek

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“The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger – not because they don’t acknowledge that it exists, but because they are just too afraid of it to look it in the eye.”

Simon Sinek

“When you explain to people what you’re trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it’s just for that short time you’re on the phone.”

Simon Sinek

“Spending too much time focused on others’ strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong.” 

Simon Sinek

“If no one ever broke the rules, then we’d never advance.” 

Simon Sinek

“The only time I waste is time I spend doing something that, in my gut, I know I shouldn’t. If I choose to spend time playing video games or sleeping in, then it’s time well spent, because I chose to do it. I did it for a reason – to relax, to decompress or to feel good, and that was what I wanted to do.” 

Simon Sinek

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“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” 

Simon Sinek

“The goal is not to be perfect by the end, the goal is to be better today.” 

Simon Sinek

“A star wants to see herself rise to the top. A leader wants to see those around her become stars.” 

Simon Sinek

“If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.” 

Simon Sinek

“When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.” 

Simon Sinek

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 “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”

 Simon Sinek

“The more you inspire, the more people will inspire you.”

 Simon Sinek

“No one knows everything. But together, we know a whole lot.” 

 Simon Sinek

 “Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.” 

 Simon Sinek

“One of the greatest things you can do is give your time and energy – things you will never get back.” 

Simon Sinek

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“Be obsessed with your mission and cause. Not beating your competition.”

Simon Sinek

 “Working hard for something we don’t care about is called stress; working hard for something we love is called passion.” 

Simon Sinek

“Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.” 

Simon Sinek

“It is better to disappoint people with the truth than to appease them with a lie.” 

Simon Sinek

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 “Always plan for the fact that no plan ever goes according to plan.” 

Simon Sinek

“Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.” 

Simon Sinek

“Confidence is believing in yourself. Arrogance is telling others you’’re better than they are. Confidence inspires. Arrogance destroys.” 

Simon Sinek

“The hardest part is starting. Once you get that out of the way, you’ll find the rest of the journey much easier.” 

Simon Sinek

“If everything goes right, we get a good experience. If everything goes wrong, we get a good story.”

 Simon Sinek

“If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.” 

Simon Sinek

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“The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.” 

Simon Sinek

“True love is when both people think they have the better half of the deal.” 

Simon Sinek

“People don’t buy what you do, they buy why you do it.”

 Simon Sinek

“The future is only scary if we try to avoid it.” 

Simon Sinek

“The only way to ‘find out if it will work out’ is to do it.” 

Simon Sinek

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“Vision is the ability to talk about the future with such clarity it is as if we are talking about the past.” 

Simon Sinek

“We should never let reality interfere with our dreams. Reality can’t see what we can see.” 

 Simon Sinek

“If you can clearly articulate the dream or the goal, start.”

 Simon Sinek

“Let us not attack those who disagree. Let us defend those who follow.” 

Simon Sinek

“Don’t give to get. Give to inspire others to give.”

 Simon Sinek

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“Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.” 

Simon Sinek

“Risk deters those who see what they could lose. Those focused on the gain see it as a necessary part of their journey, even if the possibility of loss exists.”

 Simon Sinek

“Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.” 

Simon Sinek

“The goal is not simply to ‘work hard, play hard.’ The goal is to make our work and our play indistinguishable.”

 Simon Sinek

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“We have no choice, we must all die. How we live, however, is entirely of our choosing.”

 Simon Sinek

“If you care, do something. If you don’t care, please stay out of the way of those who do.” 

 Simon Sinek

“I cannot tell you on a day to day basis that there’s a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.” 

 Simon Sinek

“The difference between those who do and those who don’t is that those who don’t believe it when they are told they can’t.”

Simon Sinek

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“Progress and innovation happen when you set unrealistic goals.” 

Simon Sinek

“The goal of life is not to have our lives mean something to ourselves. The goal of life is to have our lives mean something to others.” 

Simon Sinek

 “Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.”

 Simon Sinek

 “Safe is good for sidewalks and swimming pools, but life requires risk if we are to get anywhere.” 

Simon Sinek

“Failure is not tied to money; it is a mindset. Failure is when we accept the lot we are given.” 

Simon Sinek

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“We crave explanations for most everything, but innovation and progress happen when we allow ourselves to embrace uncertainty.” 

Simon Sinek

“Pushing yourself to be the best is unsustainable. Simply push yourself to be better than the day before.”

 Simon Sinek

“The next time someone starts listing all the reasons an idea won’t work or can’t happen, ask them to give 3 reasons it can.” 

Simon Sinek

“Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.” 

Simon Sinek

 “We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.” 

Simon Sinek

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“Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.” 

Simon Sinek

“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

Simon Sinek

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“Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.” 

Simon Sinek

“Don’t wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.” 

Simon Sinek

“We don’t learn much when everything goes right. We learn the most when things go wrong.”

 Simon Sinek

“Focus on where you’re going and you’ll know what steps to take. Focus on the steps you’re taking and you won’t know where you’re going.”

 Simon Sinek

“Putting yourself first is not selfish. Quite the opposite. You must put your happiness and health first before you can be of help to anyone else.” 

Simon Sinek

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“Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.” 

Simon Sinek

“Optimists focus on the place they are going. Pessimists focus on the obstacles along the route. To become an optimist simply look ahead.” 

Simon Sinek

 “When we have a clear sense of our destination, we can be flexible in the route we take to reach it.” 

Simon Sinek

“Never opt for change simply to leave something you don’t like. Change works best when you go toward something, even if it is the unknown.” 

Simon Sinek

“It’s better to have a great team than a team of greats.”

 Simon Sinek

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