If you are reading this article right now, then you probably already know that you can make money online by creating and selling digital products.
There are thousands of bloggers, freelancers and skilled professionals who are earning passive income by selling digital products on their blogs and other digital marketplaces.
I’m pretty sure you want to start making money online like all these guys selling digital products.
The only problem is that you think it takes a lot of time and effort to create a sellable digital product, right?
Oh, I get it… you don’t know how to select the best digital product that will sell fast online and bring money to your pocket.
Well, stay with me as I walk you through the step by step process of creating high-in-demand digital products that will skyrocket your income.
What are digital products
A digital product is any item that you can sell to another person through digital means, such as electronic files or website access.
It usually offers some sort of benefit, whether it’s entertainment, information, or a process that the end-user can apply for his or her own needs.
Digital products do not have any physical properties, yet they each provide value to the consumer.
You may also regard a digital product to be a piece of intellectual property.
It belongs to you, the creator of the digital product until you sell it to someone else.
You can sell some digital products, such as a custom video, and assign full rights to the buyer.
However, you can also license the same digital products over and over again to generate passive income.
In other words, digital products are a lot more versatile than physical products.
If you want to make money from home, you might achieve faster and better success with digital products instead of physical items.
Benefits of selling digital products
There’s so much opportunity with digital products right now, and the benefits are incredible.
- Creating and selling digital products has lower overhead costs. You only spend a little money for a few online services as running cost.
- Digital products have the ability to reach a global audience
- There is a very low barrier to entry
- The profit margins for digital products can be quite high.
- Unlike physical products, digital products are not subject to wear, tear, or deterioration. They may become less relevant over time as technology changes, but you can easily update them to last forever.
- You can easily diversify your revenue streams. Digital products offer almost limitless opportunities to market your skills and talents and make money online.
- Due to the nature of digital products, you can sell as many copies as you like, with unlimited duplication and shelf life.
- With digital products, it’s easy to collaborate with other creatives and leverage their audience to grow your business.
- Managing your digital products is far easier than dealing with physical stock. You only require digital storage and a content management system to organize your products.
- Digital products offer unique ways to communicate directly with your customers and even build entire communities around your products.
- It is the way of the future. It is unlikely that these types of products will go out of fashion anytime soon, so it’s still a great time to get in on the action.
- Creating and selling digital products gives you personal freedom and lifestyle since it is location independent.
With a little bit of work and the template I’m going to share in this post, we can get information of all kinds out to the masses.
Types Of Digital Products
Generally, when talking about digital publishing, you essentially have to choose a format that you want to package the product.
Below are some viable options for your business, but the right one for you depends a lot on your personality and goals.
1. Digital Products in the Written Form
This is the most common form of digital information product, and it’s a great option for people who are newbies in digital publishing.
They’re easy to create and full of value.
Digital products in the written form include things such as eBooks, blogs, reports, fonts, newsletters, and worksheets.
The best part is that people who want to create a written digital product do NOT have to be a good writer.
There are other ways to create them, such as transcription or outsourcing.
2. Digital Products in Image Format
If you are anything close to a graphics designer or a photographer, then this one is definitely yours to claim.
There are a lot of opportunities in photography and graphics designing.
As a photographer, you could take high-quality stock photos and put them online for sale.
Also, a graphics designer can do the same thing by creating abstract designs or selling editable logo templates.
All these digital products can fetch you a lot of money online if you give it a try.
3. Digital Products in the Video Form
While it’s common to think a video is difficult to create, it really isn’t!
People perceive things like presentations and video courses to have a high value, but that you require is a computer and a good microphone.
A camera isn’t even necessary!
You can create a nice PowerPoint presentation and use screen recording software to record yourself talking through the points.
And for those who aren’t an expert in their niche? No problem.
Simply interview some experts and let them provide the content for you!
4. Digital Products in the Form of Software
Whether it’s a gaming software, desktop or mobile applications, web application etc. you can make money from selling them.
If you are good with coding and you can create a solution to the many digital problems people have, you could earn some cash with it.
As long as the software solves a problem for users, most people will not mind paying you to use it.
5. Digital Products in the Audio Form
This kind of digital information product is becoming more and more popular every year.
It includes formats such as audio courses, music, guided meditation, and podcasts.
People can listen to the audio while doing other things, like driving or working out.
That’s what makes it so appealing.
It’s possible to purchase a special “podcast microphone” off Amazon for less than $200 and download an audio software like Audacity for free.
With these inexpensive startup costs, you can create audio content for next to nothing.
Is Selling Digital Products Right for You?
If you have tried selling physical products in the past, then you already know the requirements for success.
You will need cash, warehouse, logistics and a lot of partners.
However, digital products remove most of those barriers.
The truth is this, many people don’t realize that they have a wealth of experience and knowledge to share with others.
More importantly, they can monetize those skills in the form of digital products.
If you are a restaurant owner, for instance, you can make more money online with your talent by creating digital products.
You could write an ebook that thoroughly explains all your favourite cooking ingredients or kitchen equipment.
Similarly, you can create a video course that teaches people how to make different types of meals using unique recipes.
Whether your superpower is building tough fitness routines, starting businesses, creating design assets, or embarking upon self-improvement projects, you can teach others to do the same thing.
So, to answer the question “Is selling digital products right for you?”
I will say it’s a resounding “Yes,” that is if you have a marketable skill that you can translate into a digital product.
Is it Possible to Make Money Selling Digital Products Online?
Are you also asking whether you make money selling digital products online? Well, again, the answer is “Absolutely Yes!!”.
As long as you follow a few essential strategies, you can start generating income almost immediately.
How Can I Make Money Selling Digital Products Online?
Now that you know that it is possible to make money online selling digital products, your next concern is how to start.
In this part of this guide, I will be giving you some tips that will help you create your digital products and start making money online.
1. Find a starving audience
The first to succeed in selling digital products online is to find a starving audience, not just any audience.
As long as the audience is hungry for the content you want to sell to them, they will definitely buy from you.
Don’t wait for people to come to you.
Get active on social media, start blogging about your area of expertise, and contribute guest blogs to other publications.
Get your name and your digital products in front of as many people as possible.
Doing this will attract those starving audience to you and when you have them at your door, you can sell your digital products to them.
2. Go for quality over quantity
Quality always trumps quantity any time any day.
You might remember when people earned thousands of dollars per month writing short blog posts with little value and filling their blogs with advertisements.
Now they can’t make enough to live on.
These days, online consumers expect quality digital products.
Take your time and create the best possible version of your product before you unveil it to your audience.
3. Set your prices reasonably
Even though you have the best digital products online, you must price it reasonably for people to give you their money.
If you try to sell your digital products for too much money, you’ll outprice your consumers and wind up with little income.
However, don’t swing the pendulum too far in the other direction. Undervaluing your digital products will send the message that you don’t think highly of them and that the consumer can expect subpar work.
4. Keep in touch with your customers
Use email marketing, SMS marketing, and social media to keep in contact with people who buy from you.
Respond to their comments on your blog and listen to their feedback carefully.
If you maintain relationships with your customers, they’ll keep coming back with their wallets wide open.
You then have the option to dip your hands and collect money from their wallets. LOL
This guide is getting interesting right?
Wait until I show you how to create your own digital products so that you can start making money online.
Before that, let’s see some of the most profitable digital products that can fetch you money online.
Most Profitable Digital Products to Sell Online
If you’re looking for a way to make money online, you can focus on digital products that sell extremely well.
While there are hundreds of digital product options, the following are among the most profitable.
The software industry is growing tremendously and will continue to grow in the near future. In 2019, companies worldwide were expected to spend more than $457 billion on enterprise software alone.
This number only goes up, making it obvious that if you can write code, you can sell it.
The industry is enormous but full of opportunities for those with programming knowledge.
The software can be any solution or service simply that is powered by code, whether it be desktop software, web-based applications, mobile apps, or themes and website templates.
If you have ideas that can potentially solve problems, you can develop profitable products to sell online.
You don’t need a record deal or a spotlight on “The Voice” to sell music anymore.
People just like you are making excellent money producing and selling their own music using desktop and mobile software.
Before you know it, customers will be streaming your songs through their iPods and recommend your name to their friends.
You could also teach people how to make their own music.
As an online entrepreneur, your authority and expertise could translate into more passive income, and you’ll help the next generation of musicians get on their feet.
A lot of stock photography websites are rapidly growing today.
This is because people don’t have time to set up, light, and shoot their own professional photos.
So, instead of going through all the trouble, they buy stock photos to use over and over again.
If you’re a professional photographer, you may consider selling your best work online.
You could submit your work to stock photography websites, sell them from your own site as fine art, partner with a printer or greeting card manufacturer, or find a completely different way to sell them.
Additionally, you could use your photographs in your online courses to make them more engaging and actionable.
You could also create your own online photography courses to teach post-production, composition, or lighting methods.
Find some aspect of your photography skill set that others might want to learn, then teach it.
eBooks are selling at a more rapid pace than ever before.
Thanks to smartphones, tablets, kindle etc., text content consumption is at a record high.
But the secret to creating a sellable eBook that will attract a lot of buyers is “Focus.”
Don’t create a 100 page eBook that touches a million issues from the surface.
Instead of doing that, pick one problem and go deep.
Be as action-oriented as possible.
With every step, list the best tools (with your affiliate links if any) that your readers can use to achieve their objective.
Create a short, sweet and highly action-oriented eBook.
People buy eBooks to find solutions, make sure you give them what they want.
On top of it, you can add a direct email or chat consultancy sessions for the buyers.
With this, you can charge for consultancy fees and you may also upsell other products to the customer.
Indie game developers can surely take advantage of the ability to sell their digital products directly to consumers.
One of the disadvantages of the traditional distribution model is having to share the profit with intermediaries like the marketplace itself or publishing studios.
By selling their products on their E-commerce websites, however, video game developers get to protect their profit margin and keep the revenues to themselves.
6. Graphic Web Elements
From icons and mockups to corporate packaging and logos, businesses are hungry for graphic web elements.
They don’t want to design their own, so they either hire graphic designers or purchase media kits online.
Consider creating your own web assets to sell.
You might select a theme, such as health care, and create hundreds of digital assets around that theme.
Doctors, hospitals, health care bloggers, and other people in the industry can download and use them — for a fee, of course.
After you start creating digital assets for sale, you can teach people how to do the same thing with their graphic design skills.
Many artists want to learn how to sell their own graphic web elements, so construct a course that teaches them exactly how you did it.
Alternatively, use a course to teach aspiring artists the finer details of a specific software program, such as Adobe Illustrator or Photoshop.
The options are almost limitless.
7. AR & VR Technology
Thanks to the emerging augmented reality (AR) and virtual reality (VR), shopping behaviour of an average customer is about to change drastically.
With you Apple iPhones and Ipads, you can connect the virtual and the real as a result of AR.
Almost 40% of consumers already would be willing to spend more on a product if it offered AR experience.
Thanks to the way it personalizes and enhances the whole shopping experience for the customer, AR & VR technology is expected to disrupt the E-commerce industry with its abilities.
This is definitely, a digital trend you need to explore.
How To Create Digital Products
Creating digital products is far easier than most people think!
It comes in different forms, and the best one depends on the creator and the message they want to convey.
If you’ve ever wondered how to create digital products, you’ve finally come to the right place.
Once you understand how to create digital products effectively, you have one of the simplest ways to make passive income.
The whole process of creating a digital product consists of three main steps:
- Choose a niche
- Brainstorming a product
- Creating the product
Step 1: Choose a Profitable Niche
Before you even learn the ins and outs of how to create digital products, you need to decide what product to create.
That begins with choosing a profitable niche.
Even if you learn how to create digital products that are beautiful and valuable, they’ll be difficult to sell if you aren’t in the right niche.
So, begin with choosing a category — ideally a profitable category.
The most profitable categories include:
Having said this, the most important thing to do is to conduct market research.
In other words, ask questions!
There are some very critical questions to ask about any niche under consideration, including:
- Is it digital-friendly?
- Are there other digital publishers in this niche?
- How big is the audience?
- Are people searching online for information in this niche?
- Could you create and sell multiple products to this audience?
There are no limits to what you can create.
Step 2: Brainstorm A Winning Product
Ultimately, the key to any successful product, digital or physical, is that it solves a problem.
To determine all the potential problems that your product can solve, you need to do some more research.
This research consists of 3 incredibly important questions:
- Are the customers facing a challenge – What are the potential customers’ biggest challenges?
- What circumstances cause people to seek out information in your niche?
- What changes would people like to see in their lives?
Answering these questions will help nail down the opportunities that lie within a niche.
This is the ultimate goal.
After all, if the product solves a problem, it will be a product that customers want.
And finding the answers to these three questions isn’t difficult.
Here are three research tips:
Research Tip #1: Model Successful Products
There’s no need to reinvent the wheel.
There are many people out there who already know how to create digital products successfully – it’s easy to benefit from their success.
- They’ve determined what people want – what challenges are they addressing?
- What benefits are they promising to deliver since they’ve created a product geared toward those wants?
- They’ve created sales material to accompany the product – what’s the price, upsells, etc?
Study these example, but NEVER copy them. Take what someone else has done and spin it to make it unique.
Research Tip #2: Use Forums
Forums are virtual communities that are focused on a specific interest or niche. People will ask questions, talk about their problems and look for solutions.
Find these forums and join them!
There’s no better place to learn what potential customers want.
Just Google the “name of the niche” + “forum” and then pick and choose the best ones.
Facebook Groups can be good options as well.
Go there to become part of the community.
The rest will fall into place.
Research Tip #3: Ask Questions!
Whether connection with potential customers is via social media, forums, or an email list, it’s easy to simply ask people what they want.
People love to tell others what they want!
They love to talk about their problems.
And when people speak — LISTEN. There’s always something to learn from customers.
Once the problem has been defined, the benefits of the product can be outlined.
Once this has been accomplished, it’s time to create the actual product.
Step 3: Create The Actual Product
Again, the five types of digital products are:
And you essentially have three ways to create these products:
Option #1: DIY
If you decide to go with the DIY method, there are essentially three ways to do it.
#1 Written Products
A written product is a great choice for anyone who can write well.
It’s also the simplest type of product to create.
All that’s needed is a computer with Microsoft Word and the ability to create a PDF file.
With these simple tools, anyone can create:
- Writing templates
- Written course
#2 Audio Products
Creating an audio product DIY style is also easy.
With a good, clear speaking voice and some very basic tools, an audio file can be used to create:
- Audio courses
- Guided meditations
And it’s not just limited to that.
Use your imagination to think up any other way to leverage audio in your products.
#3 Video Products
DIY video products are probably the most intimidating.
But they don’t have to be.
There isn’t even a need for a video camera!
Camera options include something as simple as the camera on a smartphone or a webcam.
All that’s needed is good lighting.
But without a camera, you can still create great video content.
You can also make a screen recording video with voiceover explanation.
There are some fantastic screen-capture applications out there, including Camtasia, Screenflow and Screencast-O-Matic.
With these, it’s simple to create:
- Video courses
Fortunately, if DIY is too daunting, there are other options.
Option #2: Outsourcing Your Product
Outsourcing simply means paying someone else to create the product.
This option takes less time and effort, but it costs more money.
The key is to find an expert who already understands how to create digital products.
When looking for someone to create a product, hiring a freelancer is the best route to take.
They’re highly experienced in their field and are easy to find.
There are so many great platforms through which to connect with freelancers, such as:
But it’s important to understand how to work with a freelancer. Hiring someone who is qualified and can get the job done is important.
Here are some important tips for working with freelancers:
- Establish a budget before posting a job
- Provide specific details when writing the project description
- Engage with the freelancer
- Create an outline and provide examples of related products for reference
- Review and give feedback quickly
Of the first two options for creating a digital product, the first one requires little money, while the second one requires a lot of time.
The third way requires a little of both time and money, but it’s very POWERFUL.
So, let’s take a look.
Option #3: Partner With An Expert
This is an incredibly powerful and secret way to create a digital information product!
There are plenty of niche experts out there, and they are generally happy to share their knowledge.
Find the experts in the chosen niche and interview them:
- Record the interview for an audio product
- Transcribe it for a written product
- Make a screen-capture video for a video product
For example, if the product is a fitness course, find a personal trainer.
Have an interview with the personal trainer, pay them upfront and use their interview as a digital product.
It doesn’t matter if it’s a written, software, image, audio, or video product.
Once the product is made and released, all that is left to do is marketing.
If you find helpful this comprehensive guide on how to create digital products that will fetch you money online, then click on the social media icon on your screen to share it with others.
Don’t forget to also leave a comment if you have any question.